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Poltronova is a renowned company that has significantly shaped the history of design. Founded in 1957 by Sergio Cammilli, it was the first to include both prominent Italian design names such as Gae Aulenti, Giovanni Michelucci, Angelo Mangiarotti, and Paolo Portoghesi, as well as representatives of the New Design movement, known as the Radicals, including the groups Archizoom and Superstudio. This multidimensional approach reflected the diversity and boldness of Italian design at the time. Ettore Sottsass Jr. played a pivotal role in Poltronova's history by becoming its artistic director in 1958. ... Lire plus
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